The Evolution of Organic brings us the story of organic agriculture, told by those who built the movement. A motley crew of back-to-the-landers, spiritual seekers and farmers’ sons and daughters rejected modern chemical farming and set out to invent organic alternatives. California was the soil where the movement grew – from a small band of rebels on the fringe to a cultural transformation in the way we grow and eat food. By now organic has gone mainstream -- bifurcated into an industry oriented toward bringing organic to all people; and a movement that has matured into a sustainable vision of agriculture.
The Evolution of Organic is not just a history, but looks forward to exciting and important futures: the next generation of growers who are broadening and deepening organic; what lies “beyond organic” in terms of a healthy planet with healthy food for all living things; Soil Will Save Us, an earth-shaking scenario of carbon farming as a solution to climate change. The Evolution of Organic is being made by the team that behind Academy Award nominee Berkeley in the Sixties and A Fierce Green Fire, the first big-picture synthesis of environmental movements. Mark Kitchell is producing and directing with Veronica Selver editing. Organic insiders Sibella Kraus and Bob Scowcroft are collaborating.
The Evolution of Organic has launched! In 2015, thanks to six former funders we were able to raise enough to shoot an initial round of ten interviews plus a Greenhorns tour of the next generation. Now comes four months of scripting and editing and gathering archival material – the rough-cut phase where the film emerges. Our goal is to complete the film by the end of 2016 in time for Sundance.